YUM+7.80%10.0%
MCD-10.94%8.0%
PLNT-46.67%8.0%
CASY+63.88%7.0%
HRB-13.81%6.0%
MAR+37.53%6.0%
REMX+44.42%6.0%
WING-63.13%6.0%
3382.T-7.33%5.0%
GSHD-23.05%5.0%
QSR+8.59%5.0%
XPOF-34.88%5.0%
DPZ-17.39%4.0%
HLT+24.57%4.0%
SNA+32.27%4.0%
BROS+13.65%3.0%
CHH-10.32%3.0%
PSA+16.32%3.0%
VVV-2.45%2.0%
As of Aug 6, 2026, 4:25 AM ET
Small Themes '24: Franchise Model Constituents
Yum! Brands, Inc.YUM | 10.0% | 3.18% | 2.32% | -8.21% | -0.59% | 0.72% | -9.39% | -3.70% | 7.80% | $42.00B |
McDonald's CorporationMCD | 8.0% | 2.11% | 3.49% | -1.97% | 1.24% | -10.35% | -19.66% | -12.06% | -10.94% | $194.68B |
Planet Fitness, Inc.PLNT | 8.0% | 1.11% | 5.82% | 7.95% | 1.22% | -47.83% | -31.11% | -42.71% | -46.67% | $4.50B |
Casey's General Stores, Inc.CASY | 7.0% | 0.26% | -1.02% | 5.66% | -2.08% | 54.45% | 24.40% | 92.95% | 63.88% | $31.56B |
H&R Block, Inc.HRB | 6.0% | -0.41% | 12.37% | 16.98% | 4.20% | 6.70% | 51.86% | -15.88% | -13.81% | $5.82B |
Marriott International, Inc.MAR | 6.0% | 4.67% | -3.50% | -4.86% | -3.09% | 16.46% | 5.73% | 48.96% | 37.53% | $95.27B |
VanEck Rare Earth and Strategic Metals ETFREMX | 6.0% | 1.31% | 7.33% | -15.09% | 9.84% | -1.98% | -27.44% | 89.33% | 44.42% | $942.1M |
Wingstop Inc.WING | 6.0% | 1.94% | -8.39% | -27.39% | -4.35% | -48.06% | -52.27% | -47.51% | -63.13% | $3.37B |
Goosehead Insurance, IncGSHD | 5.0% | -2.35% | 13.96% | 26.32% | 7.98% | -9.10% | 23.52% | -45.05% | -23.05% | $2.50B |
Restaurant Brands International Inc.QSR | 5.0% | 0.83% | 2.79% | 1.69% | 0.63% | 9.17% | 3.88% | 11.36% | 8.59% | $25.85B |
Seven & i Holdings Co., Ltd.3382.T | 5.0% | -2.07% | -2.71% | -1.38% | -5.64% | -11.58% | -9.36% | -12.64% | -7.33% | $28.98B |
Xponential Fitness, Inc.XPOF | 5.0% | 0.60% | 6.33% | -1.32% | 3.07% | -18.35% | 57.75% | -17.65% | -34.88% | $250.7M |
Domino's Pizza, Inc.DPZ | 4.0% | -0.28% | 10.10% | 19.84% | 5.52% | -12.05% | -8.92% | -21.42% | -17.39% | $12.13B |
Hilton Worldwide Holdings Inc.HLT | 4.0% | 4.00% | -0.13% | -4.38% | 1.27% | 13.04% | 4.10% | 40.58% | 24.57% | $73.89B |
Snap-on IncorporatedSNA | 4.0% | 0.12% | 3.64% | 1.26% | 2.06% | 22.32% | 8.73% | 25.73% | 32.27% | $21.67B |
Choice Hotels International, Inc.CHH | 3.0% | 2.93% | 1.15% | 3.83% | 0.27% | 17.35% | 6.11% | -16.57% | -10.32% | $5.09B |
Dutch Bros Inc.BROS | 3.0% | 2.45% | 2.63% | -3.54% | -0.23% | 7.29% | 22.51% | 4.84% | 13.65% | $11.35B |
Public StoragePSA | 3.0% | 0.26% | 1.51% | 1.03% | 0.98% | 26.14% | 6.60% | 10.24% | 16.32% | $61.04B |
Valvoline Inc.VVV | 2.0% | -5.86% | -5.08% | -4.17% | -3.72% | 27.25% | -2.17% | 3.18% | -2.45% | $4.72B |
| Theme return | — | 1.10% | 2.99% | -1.32% | 0.45% | -0.09% | -0.67% | 6.13% | 0.82% | — |
| Average | 5.3% | 0.78% | 2.77% | 0.64% | 0.98% | 2.19% | 2.89% | 4.84% | 1.00% | $32.93B |
| Median | 5.0% | 0.83% | 2.63% | -1.32% | 0.98% | 6.70% | 4.10% | -3.70% | -2.45% | $12.13B |
| Std Dev | 2.0% | 2.38% | 5.61% | 11.72% | 3.90% | 24.20% | 26.00% | 38.98% | 31.09% | $46.28B |
| Min | 2.0% | -5.86% | -8.39% | -27.39% | -5.64% | -48.06% | -52.27% | -47.51% | -63.13% | $250.7M |
| Max | 10.0% | 4.67% | 13.96% | 26.32% | 9.84% | 54.45% | 57.75% | 92.95% | 63.88% | $194.68B |
| % Positive Tickers | 73.68% | 68.42% | 47.37% | 63.16% | 57.89% | 57.89% | 47.37% | 47.37% |
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About this theme
Small Themes '24: Franchise Model tracks 19 publicly listed stocks in this theme. Sample tickers: 3382.T, BROS, CASY, CHH, DPZ, GSHD, HLT, HRB, MAR, MCD, PLNT, PSA, and 7 more. Use the table below for the full list.