Group
Archetypes
12 themes165 tickers
10D rank10D#84of 172 groups/172
This group builds personality-types through stock exposure. Archetypes creates a personality type through specific stocks that best portray their buying habits. We explore specific consumer types and their discretionary spending shifts.
American Everyman-11.80%8.3%
Attainable Luxury+2.50%8.3%
Disaffected Young Men-8.00%8.3%
Modern Yuppie-3.89%8.3%
Working Class Populist+7.11%8.3%
Intense Travel Dads-24.25%8.3%
Trad Wives-22.11%8.3%
Hobbymaxxers+15.74%8.3%
Optimizers-21.41%8.3%
Subaru Socialist-4.65%8.3%
U.S. Influencer+0.31%8.3%
Urban Educated-11.60%8.3%
As of Oct 4, 2026, 4:13 AM ET
Themes in this group
| Archetypes '26: Urban EducatedUrban Educated | 17 | $40.74B | $692.62B | +0.25% | +1.19% | -3.62% | 0.00% | -3.93% | -11.60% | +0.52% | +30.96% | -4.04% | +0.93% | +5.74% | -8.60% | +0.27% | -5.93% |
| Archetypes '25: Intense Travel DadsIntense Travel Dads | 14 | $11.83B | $153.80B | +1.57% | +0.73% | -5.48% | +1.55% | -14.59% | -24.25% | -5.11% | +15.21% | -15.47% | -13.49% | -21.00% | -11.31% | -1.95% | -9.92% |
| Archetypes '26: HobbymaxxersHobbymaxxers | 20 | $8.96B | $179.14B | -0.06% | -0.49% | -1.80% | -0.07% | +19.14% | +15.74% | +46.78% | +24.34% | -0.32% | +9.35% | +11.41% | +42.16% | +10.87% | -5.64% |
| Archetypes '26: U.S. InfluencerU.S. Influencer | 26 | $553.42B | $14.39T | -0.03% | -0.58% | -1.98% | +0.39% | +6.93% | +0.31% | +21.29% | +37.63% | +2.53% | +8.30% | +13.16% | +23.10% | -2.92% | +8.25% |
| Archetypes '24: Attainable LuxuryAttainable Luxury | 22 | $82.44B | $1.81T | +0.65% | -1.12% | -1.17% | +0.72% | +1.13% | +2.50% | +12.79% | +26.43% | -6.20% | -0.04% | -2.15% | +19.71% | -13.06% | +12.16% |
| Archetypes '24: Modern YuppieModern Yuppie | 15 | $372.22B | $5.58T | +0.63% | -1.64% | -8.01% | +0.33% | -7.83% | -3.89% | +7.34% | +44.98% | -8.50% | -6.09% | -5.95% | +4.18% | -7.52% | +6.17% |
| Archetypes '24: Working Class PopulistWorking Class Populist | 18 | $64.10B | $1.15T | +0.18% | -1.69% | -4.34% | +0.26% | +5.72% | +7.11% | +29.81% | +48.62% | -3.75% | -0.25% | +3.16% | +16.56% | -7.63% | +0.01% |
| Archetypes '26: Subaru SocialistSubaru Socialist | 13 | $14.34B | $186.41B | -0.48% | -3.03% | -6.81% | -0.24% | -6.57% | -4.65% | +1.49% | -10.65% | -10.54% | -5.14% | -6.51% | -3.39% | -0.83% | -9.08% |
| Archetypes '26: OptimizersOptimizers | 17 | $84.01B | $1.43T | -0.46% | -3.08% | -6.50% | +0.09% | -14.20% | -21.41% | -13.24% | +53.53% | -6.87% | +5.24% | +3.30% | -21.83% | +6.47% | -5.92% |
| Archetypes '24: Disaffected Young MenDisaffected Young Men | 17 | $216.37B | $3.68T | +0.23% | -3.19% | +1.18% | +0.34% | +2.86% | -8.00% | +79.08% | +67.60% | +10.24% | +6.05% | +21.52% | +39.44% | -10.96% | +24.81% |
| Archetypes '24: American EverymanAmerican Everyman | 15 | $692.89B | $10.39T | -0.04% | -3.75% | -7.50% | +0.02% | -10.73% | -11.80% | +1.28% | +37.35% | -9.73% | -9.28% | -14.17% | -3.62% | +0.50% | +0.34% |
| Archetypes '25: Trad WivesTrad Wives | 20 | $15.04B | $300.78B | +0.16% | -7.58% | -5.35% | +0.06% | -12.37% | -22.11% | +1.46% | +20.67% | -10.52% | -0.57% | -9.66% | -9.75% | +1.70% | -15.35% |
Default: 10D ↓ · Click headers to sort · Shift+click secondary