
ATZ.TO+46.21%10.0%

AXP-8.54%10.0%
REF-11.07%10.0%

UBER-29.65%9.0%

DASH-30.34%8.0%

LULU-46.84%8.0%

CAVA-13.81%7.0%

NYT+14.28%7.0%

AAPL+29.59%6.0%

ABNB+33.55%5.0%

MTCH+12.90%5.0%

SPOT-33.10%5.0%

BIRK-29.65%4.0%

ONON-28.35%3.0%

SG+10.22%3.0%
As of Oct 2, 2026, 9:55 PM ET
Archetypes '24: Modern Yuppie Constituents
American Express CompanyAXP | 10.0% | 0.23% | -1.17% | -8.63% | -0.20% | -18.32% | -2.40% | 10.46% | -8.54% | 14.24% | 83.49% | $204.47B |
Aritzia Inc.ATZ.TO | 10.0% | 1.61% | -3.16% | -7.08% | 1.61% | 0.89% | -2.57% | 135.36% | 46.21% | 132.03% | 166.73% | $8.28B |
Reformation Inc. (California)REF | 10.0% | 1.18% | -1.40% | -5.10% | 5.59% | -11.07% | -11.07% | -11.07% | -11.07% | -14.79% | -14.79% | $759.1M |
Uber Technologies, Inc.UBER | 9.0% | 0.34% | -2.75% | -11.10% | 0.13% | -16.82% | -9.88% | -8.77% | -29.65% | -6.62% | 44.76% | $138.64B |
DoorDash, Inc.DASH | 8.0% | 3.83% | -2.11% | -16.84% | 3.28% | -16.92% | 6.62% | -0.58% | -30.34% | 33.09% | -7.27% | $82.42B |
Lululemon Athletica Inc.LULU | 8.0% | -1.46% | -8.68% | -21.11% | -1.18% | -54.42% | -48.84% | -66.50% | -46.84% | -64.02% | -76.47% | $10.73B |
CAVA Group, Inc.CAVA | 7.0% | 0.06% | 3.50% | -11.79% | 0.19% | -7.13% | -33.91% | -39.67% | -13.81% | -56.45% | 24.28% | $6.34B |
The New York Times CompanyNYT | 7.0% | -1.59% | -2.92% | -6.12% | -0.27% | -8.47% | -20.37% | 28.10% | 14.28% | 15.55% | 31.30% | $10.18B |
Apple Inc.AAPL | 6.0% | 1.02% | -1.92% | 2.54% | 0.88% | 22.57% | 26.13% | 48.83% | 29.59% | 48.03% | 138.10% | $4.90T |
Airbnb, Inc.ABNB | 5.0% | 1.22% | 0.27% | -11.46% | 1.11% | 19.55% | 20.09% | 32.13% | 33.55% | 29.64% | -6.12% | $96.40B |
Match Group, Inc.MTCH | 5.0% | 0.47% | -6.43% | -8.03% | -2.74% | 20.87% | 23.51% | 24.78% | 12.90% | 8.76% | -74.43% | $9.41B |
Spotify Technology S.A.SPOT | 5.0% | -3.77% | -5.61% | -15.41% | -3.71% | -18.52% | -8.11% | -16.31% | -33.10% | 26.92% | 106.21% | $97.22B |
Birkenstock Holding plcBIRK | 4.0% | 1.09% | 2.75% | -3.67% | -1.27% | -20.42% | -21.85% | -31.04% | -29.65% | -29.74% | -27.54% | $6.13B |
On Holding AGONON | 3.0% | 2.15% | 3.27% | 9.17% | 0.50% | -34.70% | -34.70% | -32.44% | -28.35% | -37.89% | 1.15% | $10.28B |
Sweetgreen, Inc.SG | 3.0% | 4.84% | 16.69% | 32.99% | 3.11% | 32.40% | 61.26% | -64.98% | 10.22% | -72.94% | -81.62% | $1.08B |
| Theme return | — | 0.63% | -1.64% | -8.01% | 0.33% | -7.83% | -5.95% | 4.18% | -3.89% | 7.34% | 44.98% | — |
| Average | 6.7% | 0.75% | -0.64% | -5.44% | 0.47% | -7.37% | -3.74% | 0.55% | -5.64% | 1.72% | 20.52% | $372.22B |
| Median | 7.0% | 1.02% | -1.92% | -8.03% | 0.19% | -11.07% | -8.11% | -8.77% | -11.07% | 8.76% | 1.15% | $10.28B |
| Std Dev | 2.4% | 2.02% | 5.71% | 12.55% | 2.28% | 22.57% | 27.27% | 48.95% | 27.44% | 50.40% | 73.71% | $1.21T |
| Min | 3.0% | -3.77% | -8.68% | -21.11% | -3.71% | -54.42% | -48.84% | -66.50% | -46.84% | -72.94% | -81.62% | $759.1M |
| Max | 10.0% | 4.84% | 16.69% | 32.99% | 5.59% | 32.40% | 61.26% | 135.36% | 46.21% | 132.03% | 166.73% | $4.90T |
| % Positive Tickers | 80.00% | 33.33% | 20.00% | 60.00% | 33.33% | 33.33% | 40.00% | 40.00% | 53.33% | 53.33% |